springhill suites

While working at Marriott International i was lucky to be assigned the task to update SpringHill Suites’ brand identity so that it better aligns with the Reliability segment and feels appropriate for the tier and competitive set while still reflecting SpringHill Suites’ stylish point of view and positive, refreshing and uplifting personality.  

Drawing direct inspiration from SpringHill Suites’ deep connection to art,  the idea was to symbolize different aspects of travel with color, negative space and imagery. Highly structured angular graphics with a soft and light color scheme instantly evoke the art world and warmly welcome guests.  A simple and unique approach to integrating graphics and photography is the perfect complement to our new brand palette.