INOUT was an interactive, public art installation designed by surcreative—including the digital, environmental and print graphics—with a group of architects and artists (named “Epigram Studio”) to engage the Seven Corners, Virginia community with a larger-than-life, public photo booth experience! The outdoor art exhibition illuminated the night with community portraits projected on an eight-foot cube that was powered by solar panels.
Surcreative knew that a playful and fun visual identity was pivotal to draw the community “in” and generate a constant crowd to visit and interact with the exhibit. The team carefully selected the color palette and designed the logo, website, presentations, promotional materials, editorial design, marketing collateral, stationery and environmental graphics to invite the community to come play.
The innovative design not only energized the community visually, but attracted residents and visitors to interact with the exhibit both in person and online via social media, where the exhibit was connected to a hashtag to submit new photos and content. This exhibit was a Public Art Engagement Project of ArtsFairfax, designed by surcreative and Epigram, and made possible with the support of the Fairfax County Government, corporate sponsors and community partners. The six-week project, made public from May 12 – June 23, 2018, also collected feedback and comments from the community about desired art facilities and amenities for the ongoing redevelopment in the area, which was highly valuable for the client.