logo design / visual identity / packaging
Art Direction & design: Natalia Pires | Strategy & Research: Aldana Zamora
Monarch is evolution. The simplicity of the logo paired with the transcendence of the the beautiful Monarch butterfly captures founder Daniel Lee's visual progression for an organic wave & scalp butter.
Its indigenous techniques and approachable aesthetic made Monarch the perfect candidate for a minimal yet modern look. We created a design that influences, screams premium and was inspired by the brand's history and evolution.