monarch

logo design / visual identity / packaging

Art Direction & design: Natalia PiresStrategy & Research: Aldana Zamora

monarch_04.jpg

Monarch is evolution. The simplicity of the logo paired with the transcendence of the the beautiful Monarch butterfly captures founder Daniel Lee's visual progression for an organic wave & scalp butter. 

Its indigenous techniques and approachable aesthetic made Monarch the perfect candidate for a minimal yet modern look. We created a design that influences, screams premium and was inspired by the brand's history and evolution.  

   

monarch_02.gif
monarch_08.jpg
monarch_07.gif
surcreative helped make my vision a reality
— Daniel Lee | Founder of @themonarchbrand
monrch_09.png

 

//related

 
monarch_04.jpg

monarch

inout

cornetta